Wednesday, June 30, 2010

Eco-Moms: A New Marketing Trend

According to a report released by EcoFocus Worldwide, eco-conscious parents were identified as a powerful new trend for marketing. These days parents feel that being eco-friendly is not only a part of leaving a positive legacy, but also has to do with setting a positive example for their kids. Linda Gilbert, the CEO of EcoFocus, says that eco-moms are “a new archetype that will define next generation products and communications.” In fact the 21st century is already proving to be full of eco-minded parents, with 35% of moms sending their kids to school with zero-waste lunches.

This report also found that parents who behave in an eco-friendly way noticed positive changes in their health and quality of life. For example, 2 in 5 eco-moms are more physically active from leading a greener lifestyle. And most moms conclude that a greener lifestyle helps them spend more time together as a family, with almost “70% of parents agreeing that being eco-friendly provides them with teachable moments with their kids.”

Although this report clearly shows the facts that there is a growing movement of eco-conscious parents, it also hints to companies that this is their new demographics of consumers to target. I agree that the population of eco-minded parents is growing, which is increasing the demand for eco-friendly products. Obviously I won’t be complaining if I see a greater number of companies producing green products, but I am concerned that that real intention of being eco-friendly will be lost in an effort for companies to sell more new products. I don’t want to just buy a product because the packaging says it’s green, I actually want products that are better for the environment, produce less waste, and use less chemicals.

As this EcoFocus report clearly states, eco-moms have considerable buying power, so let’s continue to ask for the best quality products for both our families and the planet. Of course there have been eco-friendly products out on the market for decades, but it’s still good to know companies are recognizing the growing demand for environmentally friendly products!

Read the article here!

What do you think? Leave me a comment!

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